Your Chance to Smell Colin Farrell
Machines under back-row seats in a single theatre in Japan will exude seven different scents during screenings of THE NEW WORLD, reports the BBC. They add, “A floral smell will accompany love scenes, with a mixture of peppermint and rosemary for tear-jerking moments. Cinemas across the country will be able to download programmes to control various sequences of fragrances for other upcoming films.”
This kind of thing was once the province of William Castle movies. What’s next? Revered-Ancestor-O-Vision? An inflatable Christopher Plummer hovering over the audience? An insurance policy warranting against Farrell’s extreme dreaminess?
This is a stunt to promote not the movie, but the machine. It’s available for home use, costs about $225, and is being sold as an aromatherapy solution. Look at it as the wierdest synergy ever.