It’s common knowlege that advertising dollars are on the verge of leaving network television. Appropriately, the first major indicator of this is a campaign for a vehicle.

Advertising Age reports that dollar spent to advertise the Pontiac G5, a sporty little car, has been spent on the internet.

It’s a “radical experiment,” said Mark-Hans Richer, Pontiac’s marketing director, conceding the effort won’t generate as much awareness as TV and other traditional mass media. But it’s a calculated risk, because Pontiac is targeting mostly younger men for the niche model. “We know where the bull’s-eye is,” he added, “so it’s easier.”

So in other words, not only may it be worthwhile to bypass the networks, it may be more worthwhile when you’re marketing to the prime demographic.

Look for more reality shows in the next few years.

This entry was posted on Wednesday, August 30th, 2006 at 3:48 am and is filed under General, Radio, Television. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.