…or car or cleaning product or skin cream – you buy advertising. And depending on where you put that commercial, it could cost you a whole hell of a lot of money.

A survey conducted by Advertising Age says that the asking price for 30 seconds on the coming season of AMERICAN IDOL will run you $700,000. Okay, between $550,000 and $700,000, depending on how many spots you’re buying. There is a bulk discount. HOUSE, which leads into AI, is charging $400,000, which is twice as much as last season. Also making 400k is DESPERATE HOUSEWIVES.

If you’re a bargain hunter, you can go sniffing around MyNetworkTV, the new Fox channel, which will sell you half a minute on DESIRE or FASHION HOUSE for between $20,000 and $35,000. I believe you get the lower rate if you thread the tape into the machines yourself.

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