Ah well, it IS Part III - PIRATES OF THE CARIBBEAN: AT WORLD’S END has pulled in $112.5 million dollars for Fri-Sunday, making it only the fifth largest 3 day opening of all time. It comes in behind SPIDER-MAN III, SHREK III, and PIRATES OF THE CARIBBEAN II, among others.

And how’s this for irony:

Adding in $14 million from Thursday night preview screenings, “At World’s End” had taken in $126.5 million domestically, according to studio estimates Sunday. The Thursday night screenings skewed the weekend figures for “At World’s End,” which likely would have done much of that business on Friday without those previews.

It was in enough screens to handle the extra business, you see, having the record for most screens. Har har har. And you see, the reason to open a day early like that is to secure bragging rights for the ads in the trade papers. “$126 million in the first four days!” in this case isn’t as impressive as the same number in three, yes?

This entry was posted on Tuesday, May 29th, 2007 at 4:39 am and is filed under General, Marketing, Motion Pictures. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.