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Microsoft, TPN::BOW Exploit the HALO Name

Halo, That You, Xbox?Hey, lookie there! It’s the new Xbox! This week at Microsoft’s annual E3 Event, Peter Moore introduced the game console, which will be released in September to coincide with the premiere of Halo 3, the game that’s keeping the Xbox alive. Gizmodo reports this Xbox has the following features:

* Halo 3 Special Edition Console
* Halo 3 Special Edition Wireless Controller
* Halo 3 Special Edition 20GB Hard Drive
* Halo 3 Special Edition Wired Headset
* Halo 3 Special Edition Gamer Pics and Theme (Exclusive download via Xbox LIVE)
* Component HD AV Cable
* Ethernet Cable
* HDMI Port
* Play & Charge Kit
* Xbox LIVE Silver Membership
* One-month Lbox LIVE Gold Membership

Yes, it’s like a gift to Halo fans. It has everything a Halo player could possibly, possibly want.

Oh yeah, except Halo 3. That will be sold separately.

Gizmodo also reports that the product announcement, accompanied by flashy lights and throbbing music, mostly elicited yawns and cynical laughter. Footage here!

Halo is proving to be a profitable scimitar hanging over the head of Microsoft. In addition to their troubles with this launch, the Peter Jackson-produced Halo movie is in permanent turnaround as they try to figure out a way to make it for less than $300 million. Maybe they can use some of those fancy computer graphics I have read about! Maybe not have Jim Carrey play all the parts! There’s got to be a way.

(In the interests of full disclosure, month after month our biggest Google search numbers are for the keyword “Halo”, so frankly I’d make something up if there wasn’t a story. Fortunately there is, this time. Next time, when I report that our Iraq strategy is based on a Halo session between the President and Condi Rice, that will be made up. Just so you know.)

-Daniel K.

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