I was at a cousin’s wedding this last weekend in Idaho. It was in Priest Lake, Idaho, the most fashionable part of Idaho, apparently. I had been tapped to videotape the wedding– As anyone who runs a video company will tell you, being asked to cover weddings is a regular occupational hazard.

I was getting some setup shots of the bride, and she was working on her pre-ceremony nerves by sucking on a can of what looked like an energy beverage. it turned out to be a small can of sparkling wine. It was Sofia, put out by Niebaum-Coppola vinyards and named after none other than my cinematic nemesis Sofia Coppola. I had to bite my tongue really hard when the lovely bride told me how much she liked Sofia and her movies. It was her day: why antagonize her?

To quote an MSNBC article:

Part of the plan has been to market Sofia not merely as premium wine without a bottle but as a clubgoers’ drink: ordered by name, easy to hold at a bar and ideal for resort poolsides where glass is a no-no. Niebaum-Coppola’s intention is to target drinkers of beer or alcopops, those fruity mixes like Smirnoff Ice that have supplanted wine coolers as the choice for sweet-palated drinkers.

Smart packaging, I have to admit. The cans even come with a cute little straw attached, so you can drink wine through a straw, a first for many grownups. It retails for US$20 for a four-pack of 187 ml cans. Eek.

Hey, she’s already gone into clothing and purses, why not booze? I tried some– as an experience, it sure beats watching her movies.

–Skot C.

This entry was posted on Friday, September 21st, 2007 at 4:47 am and is filed under Ancilliaries, General, Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.