Because there doesn’t NEED to be. This just in from the Hollywood Reporter:

Touting “the biggest entertainment launch in history,” Microsoft Wednesday announced that sales of the video game “Halo 3″ brought in an estimated $170 million during its first 24 hours on store shelves, making it the biggest one-day launch ever in the U.S. marketplace.

Remember the opening of SPIDERMAN 3? This is bigger. Plus, if I’m not mistaken, HALO 3 cost less to produce and distribute. Marketing, I’m guessing from observation, may have been at similar levels. Actually the Spiderman campaign was a little stingy by blockbuster standards, piggybacking most of its advertising on the tie-ins.

Well the important thing to take away from this is Bill Gates isn’t going broke THIS week.

-daniel k.

This entry was posted on Thursday, September 27th, 2007 at 9:46 am and is filed under Computer Games, Digital Wonderland, General, Halo, Motion Pictures. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.