What’s a big media company to do? You can’t swing a dead cat around here without hitting someone who demands an apology. In this case the Dead Cat is a PS3 game featuring a human/alien gun battle, the Here is Manchester Cathedral in England and the Guy hit is the Anglican Church.
Oh and Sony, publisher [...]

The fascinatingly weird dynamics of advertising in Second Life (or other online virtual worlds) is explored in this article in AdAge.com. Phillip K. Dick, bless his crazy drug-soaked head, would have loved this:
…The pavilion has become a weekly party spot and the center of Coke’s vending-machine-design contest. The contest not only gives the brand [...]

Showbiz is a tremendous gamble, and the big studios are specialists at bet-hedging. From an emphasis on proven names, sequels and remakes to diversification into other businesses, the media giants do what they can to keep the bottom line from sinking below your view.
And sometimes, that same strategy guarantees it won’t soar either:
Just when Sony [...]

Oh, those rascals at the Sony Marketing Department! Last week they were forced to admit that http://www.alliwantforxmasisapsp.com was not a spontaneous grassroots effort by kids to convince people to buy them a PSP; in fact it was a dumb, poorly-disguised corporate website flogging the game console. It brought to mind another borderline-illegal stunt, also from [...]

I jumped the BFG yesterday when I threw in a gratuitous HALO reference in an effort to drive up my search engine count. Had I done a little research, I’d have found a genuine HALO story. Then I could have mentioned HALO despite having nothing to say about HALO.
An ad for HALO appeared during ESPN’s [...]

NBC, as you may recall, is in dutch with parent company GE. They have been tasked with saving the company $750 million over the next couple of years. Well, they have been talking about getting rid of their pricey dramas and replacing them with reality shows; they’ve been consolidating office space; they’ve even rolled back [...]

Update May 15, 2007: Halo 3 semi-beta released! More news here!
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A multi-zillion dollar adaptation of the popular video game HALO is being put on hold, the victim not of an alien attack, but a failure of dealmaking.
The film is a co-production of Peter (KING KONG) Jackson and Paul (MICROSOFT) Allen, and had enjoyed the [...]

Add this to the list of things you won’t be getting for Christmas: Blizzard Entertainment has announced it will delay the release of WORLD OF WARCRAFT: THE BURNING CRUSADE until January, to allow time to make it all nice and shiny and polished. Or at least playable.
World Of Warcraft, an online game recently given a [...]

Clive Thompson writes in wired.com about an interesting problem in the game design community - the stratified player community. People who buy games tend to be in two categories - hardcore gamers who can devote entire weekends and evenings to play (also known as jobless) and people who can only put in an hour here or [...]

Wouldn’t you be happier as a professional athlete? Like most people, the only thing that’s stopping you from fame and easy money is your own sad body. Fortunately, technology is sidestepping that issue.
Wired.com reports on the burgeoning market for spectator computer sports, in which people watch the monitor output of someone who is actually GOOD [...]